Like most of the 'coats out there I have had my flabber ghasted by "Universal" and their attitude to the on-going fan marketing of Joss Whedon's Serenifly 'verse.They wanted our help,we gave it to them, now they want us to pay them for the privilege?
I realize that my grasp of the legal situation is tenuous at best, but the law and logic often follow different paths, and that seems to be the case here.
The work done by the fans (particularly 11thhour) encouraged me to do my little bit to promote the film "Serenity", I even used some of the poster artwork 11thhour created to get the word out.As several have already mentioned, the company are playing a dangerous game here, as any future attempt by them to use viral marketing may well be directly impacted by what happens over the next week or so.
I for one will be paying close attention.

Just trying out "Picasa" as a blogging tool. I guess it will take some getting used to!